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A Proposal for
Viper Society.
Prepared for Samantha · May 2026
A brand with bite.
A real opportunity in front of it.
You've built a real brand identity around Viper Society. Strong name, clear aesthetic, defined niche. What you've told me you want next is someone to run the online side of the business for you, so you can focus on the brand itself.
This proposal sets out three tiers: Test the Water, Run It, and Scale It. Together they cover everything from a basic e-commerce site with light marketing, through to a complete custom-built brand operation with paid ads, content production, SEO and full brand-growth infrastructure.
The shape of this proposal
Most small brands in Viper's position choose Run It.
The brands that want to scale faster choose Scale It.
A small brand can move
faster than a big one.
The legacy apparel brands sitting at the top of the golf and active-attire market are slow. Every campaign, every product page change, every social post has to go through layers of sign-off: brand, legal, marketing, the global team, the agency. Nothing ships in a week.
That's the gap Viper can exploit. With me running the online side, it's two people deciding: you and me. Spotted a trend on Monday? Live by Friday. Tweaked a product page based on what's converting? Same day. Viper can compete on visibility, content volume, and customer experience long before it has the catalogue or budget of a larger competitor, and those systems compound for years.
Test the Water.
The minimum to do this properly.
For getting Viper properly online and selling, without overstretching.
- Custom-built e-commerce site · clean storefront, product pages, lookbook, cart, customer accounts
- Brand-aligned design · using your existing logo, palette, and tone
- Social content · 8 posts + 4 reels / month, brand-led, lifestyle-focused
- Ad management on one platform · Meta or Google · your call
- Basic product SEO · titles, descriptions, structured data, sitemap
- Monthly written report
- Email support · 48-hour response
Not included (Run It+): AI-led UGC content, ongoing buyer-guide content engine, email & SMS automation, AI avatar influencer package, brand-authority network, monthly strategy call.
- CommitmentMonth-to-month
- One ad platformMeta or Google
- Social8 posts + 4 reels
- Ad spendBilled separately
- Website maintenanceIncluded
Run It.
Run the online side of your business.
For when you want me running the website, the ads, the content, and the SEO. All of it.
- Premium custom-built e-commerce site · designed for Viper, not template-driven
- Drop-page system · purpose-built for product launches and limited runs
- Conversion-optimised checkout · accounts, cart, post-purchase flow
- Mobile-first, fast-loading, AI-ready · built to scale
- Hosted, secured, backed up · all included
- 12 social posts / month · brand-led, cinematic, lifestyle-focused
- 8 reels / month · AI-produced for speed and consistency
- Caption + hashtag strategy · written for reach, not noise
- 1 short-form UGC-style promo piece / month · AI-led production
- Commitment12 months
- Break clauseAt 6 months · 30 days notice
- After month 12Month-to-month or 24-mo renewal
- Change requestsIncluded
- All future ND toolsIncluded
- Ad management on Meta + Google · search, retargeting, lookalikes
- Monthly fresh creative · brand-consistent ads, not stock
- Retargeting, lookalikes, audience testing built in
- Ad spend billed separately, fully transparent
- Product & collection page SEO · ongoing optimisation
- Monthly buyer-guide content · style guides, gear edits, comparisons
- Monthly written report
- Monthly strategy call
Not included (Scale It only): Email & SMS automation · AI avatar influencer package · Brand-authority domain network · Dedicated channel access.
Scale It.
When the brand is ready to grow.
For when the brand is growing and you want to push harder. Adds the channels that compound over time.
Everything in Run It, plus:
- 30–60 niche content sites built over 12 months, all pushing to vipersociety.com.au
- Review & comparison sites · "best women's golf polo", "top active wear under $X"
- Buyer-guide sites · style guides, gear edits, course content
- Captures buyers in the research stage, before they've picked a brand
- Long-game · compounds from month 9 onwards, asset you own forever
- Full email & SMS automation · welcome flow, abandoned cart, post-purchase, win-back
- Drop-launch campaigns · pre-built sequences for every release
- Customer-segment offers · VIPs, lapsed buyers, browse-only audiences
- Commitment12 months
- Break clauseAt 6 months
- Authority network30–60 sites
- Email + SMS automationIncluded
- AI avatar influencer packageIncluded
- Dedicated channelIncluded
- AI avatar influencer package · branded AI creators producing UGC-style content monthly (no third-party influencer fees)
- AI-led content engine · weekly video drops, daily organic socials
- Dedicated WhatsApp channel · direct access to the Nimble Dingo team
- First access to every new tool in the ND stack
- Custom builds at discounted rates · typically 20% off standard
One monthly fee.
Everything inside it.
Most agencies sell you a website. Then they invoice for SEO. Then for ads. Then for content. Then for the email setup. Then when you ask "can you just add this?", another invoice arrives.
With Nimble Dingo, you pay one monthly fee. The website build, the ads, the social content, the SEO, the reports, the strategy calls, the future updates. It's all in. No surprise invoices.
Think of it like leasing a store
You don't drop hundreds of thousands on a flagship store fit-out upfront. You lease the space, you pay a monthly fee, and the location plus the maintenance is bundled in.
This works the same way. The build cost gets absorbed into the first few months, and from there you're paying for the service. The people running it for you.
The build is sunk in the monthly. You're never invoiced for it separately.
What's actually in the monthly
- · Website hosting, security, updates & maintenance
- · Ads management on your chosen platforms
- · Monthly social content production
- · Ongoing product & collection SEO
- · Monthly written report & strategy call (Run It+)
- · Reasonable change requests & tweaks
- · Every new tool we add to the stack, included
The only thing billed separately is your ad spend, which goes straight to Meta or Google, never to us.
Marketing is a business expense,
not a personal cost.
Every dollar you spend with me is a dollar reinvested into the brand. It's not money disappearing from your back pocket. It's the website, the ads, the content, the SEO, and the strategy that compound into something Viper Society owns.
Less than one full-time hire. The output of a team of five.
This is why AI is so powerful, and why businesses who don't adopt are going to fall behind.
A single junior marketing hire in Australia costs around $65K–$75K base, plus super, holiday, sick days, training, tools, and admin overhead. Loaded cost in seat: easily $85K+/yr, doing one job.
At a fraction of that, with Nimble Dingo you get the equivalent of:
A note on tax: marketing, IT and digital services are fully tax-deductible business expenses in Australia. While Viper Society is still pre-profit, that spend reduces your taxable income each financial year. Once the brand is profitable, every dollar invested here comes off your tax bill directly. Confirm specifics with your accountant.
What $3.2K–$5K/month
builds over twelve months.
Run It & Scale It. Phased delivery, results compound month on month.
Setup
Brand audit · custom e-commerce site live · product pages built · checkout tested · ads launched on first platform · social content engine producing.
Live & Optimising
Product & collection SEO foundation in place · first buyer-guide content published · ads scaled, creative refresh cycle running · monthly report cadence locked.
Authority Building
Organic rankings appearing on buyer-intent searches · (Scale It) authority network at 20–30 sites · email & SMS automations live, recovering abandoned carts · monthly performance reviews.
Compounding
Ad ROAS optimised on 6+ months of data · repeat-customer revenue growing · (Scale It) network at 50–70 sites · AI avatar influencer pipeline producing monthly content.
Optimise & Expand
Full stack tuned on a year of real sales data · (Scale It) network at 60–100 sites · category authority established · strategic planning for Year 2 · year-end ROI review.
This is a marathon,
not a sprint.
You've told me you understand it takes time. I want to put that in writing, because it matters, and because every client I've worked with has gone through the same mental cycle around month 2 or 3 when results aren't visible yet. It's normal. It always passes. But you need to know it's coming.
Let me be straight with you
I like to be upfront with every new client, even when it costs me the deal. So I'll say this plainly: this is a real investment, and most of the return won't show up in the first few months. The engine I'm building takes time to compound.
And let me be honest about what you're up against. Starting any clothing brand is extremely competitive. Starting a golf apparel brand is harder still. The names at the top of search results have been around for 20+ years, have compounded their SEO over that entire time, and have global budgets we can't match dollar for dollar. We're not going to outspend them. We're going to outmove them, with sharper content, faster ads, and a brand that's properly run. That works, but it works on a timeline, not overnight.
I've had clients tell me they understand, and then 8 weeks in they're asking why sales haven't tripled. It's a normal human reaction, but it's a sign we shouldn't have started working together. I'd rather not take your money if that's where you're going to end up.
If you want this brand to grow into something serious over the next 2 to 3 years, I'm the right person for it. If you need this profitable from month 2, I'm not, and I'd genuinely rather you find someone else than us start something that ends badly.
What to actually expect
- MONTHS 1–3 Setup. Site live, ads running, content publishing. Sales coming in but feel slow. This is normal.
- MONTHS 4–6 Ads optimised on real data. SEO starts showing. Some weeks will feel quiet. Trust the engine.
- MONTHS 7–12 Momentum building. Repeat customers. Organic traffic compounding. Now it starts paying you back.
- YEAR 2+ The engine is paid for. Every $1 invested goes further. This is where the real returns sit.
Don't pay me expecting miracles in the first three months. Pay me expecting a brand that's still growing in year 5.
At month 12,
you choose the next phase.
At your 12-month review, we'll assess results together and plan the next phase. Two options:
Month-to-month
- Continue at the standard rate of that time
- Subject to monthly pricing reviews (due to subscriptions, tools, platform & API usage costs increasing out of our control)
- Maximum flexibility
Renew on a 24-month term
- Lock in your current monthly rate for the full renewal period
- Every new tool we build flows to you at no extra cost
- Cost certainty as our service stack expands
- The price you pay today is the price you pay for the next two years
This isn't about locking you in. It's about rewarding the partnership and giving you cost certainty as we scale together.
Page 6 → Page 1
in under 90 days.
Within the next couple of months, our goal is to get them ranking 1–3 on page 1.
Purified Group is Perth's premier solar panel cleaning company. When we started working with them, they weren't even ranking on Google. Within a month, we got them to page 6, and in under 90 days, they were on page 1.
The same SEO methodology applies directly to Viper Society's national e-commerce strategy. You've seen what we've done for Purified up close. This is the engine running underneath it.
"Chris created an incredible AI-ready website for our company. It is extremely user-friendly and the enquiries are pouring through since it has gone live! Highly recommend."
16 years of pattern recognition
for spotting gaps.
Got DJ decks delivered to my warehouse job. Quit on the spot. Everyone laughed at me and called me crazy.
Became one of the biggest DJs in the area within 12 months. Then booked nationally and internationally.
Was told music events didn't work in that area. Built Grenade and sold them out for years.
Spotted the next gap: under-18s nightlife. Created Shutdown, which became the UK's largest under-18s brand. Scaled to 13 cities in 6 months.
Accidentally started a marketing business after getting asked by other businesses if I could do for them what I'd done for my own. Created Hungry Carrot. At its biggest, over 50 clients on the books nationwide, across all different niches, running social media, ads and business advice.
Spotted the next gap: a failing cocktail bar with 8 owners in 5 years that nobody could make work. Turned it around into the busiest cocktail and entertainment bar within 2 months.
Saw the gap that mattered: AI in service businesses. Built Nimble Dingo. We now work with businesses worldwide.
When you hire Nimble Dingo, you don't just get systems. You get 16 years of pattern recognition for spotting gaps and integrating them into businesses to help them improve. You get my brain, my intuition, and my advice, alongside the deliverables.
Based on what you've described,
Run It is the right fit.
Wanting me to run the online side of Viper (site, ads, content, SEO, all of it) while you focus on the brand and the product. Run It is the right fit.
Run It · $3,200/mo
- Custom-built e-commerce site, brand-aligned
- Ads on Meta + Google · 12 posts + 8 reels + 1 UGC piece / month
- Product SEO + monthly buyer-guide content
- Monthly strategy call + written report
- Right fit for where Viper is now and the next 12 months
Scale It · $5,000/mo
- Everything in Run It, plus email & SMS automation, AI avatar influencer package, brand-authority network
- The play if you want Viper to be the name in its category
- Get there before the legacy brands wake up to it
Test the Water is included so you can see the full range, but it's not built for where Viper is going.
From sign-off
to soft launch in four weeks.
No mystery, no radio silence. Here's exactly what happens after you sign.
Kickoff & Discovery
60-minute kickoff call · brand audit · access setup (Google, Meta, domain, analytics) · asset gathering · first-month content plan drafted.
Design & Strategy
Site wireframes shared for your approval · brand-aligned design review · ad creative drafted · social content plan locked.
Build & Warm-up
Site coded and tested · checkout configured · ad accounts set up & pixels installed · first social posts go live · SEO foundations laid.
Soft Launch
Site goes live · ads switched on · content cadence running · first written report end-of-month · monthly call booked in.
Soft launch means a fully working site with the first batch of products and ads live. The store will continue to evolve over months 2 and 3 as we layer in more pages, content, and optimisation.
From here to kickoff,
inside two weeks.
Whichever you pick,
I'm in your corner from day one.
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Nimble Dingo
chris@nimbledingo.com
nimbledingo.com